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Where revenue leaks — and how to close it
Field notes on billing, store and ad leaks we see across connected accounts. Concrete numbers, concrete fixes.
7 revenue leaks hiding in your Stripe account right now
Duplicate subscriptions, failed payments, zombie plans and broken dunning quietly drain SaaS revenue. Here is how to find each one in Stripe — and what it is worth per year.
ReadYou are paying Meta to advertise products you cannot ship
Ad platforms do not know your inventory and your store does not know your ad spend. That gap is one of the most expensive blind spots in e-commerce.
ReadThe 20-minute SaaS spend audit checklist
A practical checklist for founders and finance leads to find wasted software and subscription spend without a finance team.
ReadInvoluntary churn: the quietest 5% of your MRR
Most subscription businesses lose 3-6% of MRR to failed payments they never recover. Here is a dunning setup that actually works.
ReadWhy single-platform dashboards will never find your biggest leaks
Stripe, Shopify and Meta each report their own world accurately. The expensive problems live in the space between them.
ReadHow to audit a Shopify store for revenue leaks in one hour
Dead inventory, discount abuse, abandoned checkout gaps and shipping loss — a concrete hour-long audit for Shopify merchants.
Read5 revenue leaks every WooCommerce store has (and how to find them)
Stuck pending orders, dead stock, hidden drafts, sold-out bestsellers and expired coupons — where WooCommerce stores quietly lose money.
ReadHow to find wasted spend in Meta Ads without being an ads expert
A plain checklist for founders: campaigns that spend without converting, audience overlap, broken tracking and ads pointing at dead pages.
ReadGoogle Ads budget leaks: search terms, locations and broken conversions
Where small businesses lose Google Ads budget most often, and the 30-minute review that stops it.
ReadDiscounts that cost more than they earn: a coupon audit for online stores
Codes with no expiry, stacking discounts, leaked influencer codes and coupons nobody uses — how to audit discounts in 20 minutes.
ReadWhere money leaks in Stripe billing — and how to find it in under an hour
A practical walkthrough of the five places Stripe billing quietly loses money, with the exact reports to open and the numbers to check.
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